John Lawson is a global speaker on Social Commerce, best selling author and go-to authority.
In this episode John Lawson describes the moment he became a proper 'Speaker' - when he stole the show instead of moderating a panel at an event.
John is living proof you can bring your favourite interests with you everywhere you go - even into your work. He finds a way to bring Beyonce and 'The Force' into his presentations in his unique storytelling style.
John and he explains his process for preparing for his talks:
* Start with a Google search. Do your research on the topic and industry.
* Read the blogs, groups, forums. Find where the people in the audience are. Hear their voice, take some of that language and put it into the presentation.
* Take your expertise and put it into their lingo.
* Remember the 'rule of 3' - chunk the sections THEN the content down into 3.
* Tell a story of what you need to learn. Don't just list the things they need to learn.
* Be aware of pacing.. don't exhaust the audience with rapid pace.
* Don't ignore the nerves. Push it right back out to the audience and they will feel it as energy.
* Difference between Keynotes and other forms of speaking. (hint: Keynote = inspiration)
* Leave the audience wanting more by leaving the stage with style .... THEN: be there for them at the event.
* The secret for keeping the audience with you after your talk.
* Book Vs no book?
In this episode, Zara and Troy take us behind the scenes of speaking and MCing as a duo.
This dynamic duo have been actors, breakfast radio broadcasters (winning best on-air team one year!), stand up comedians, Speakers, MCs, writers, producers and directors.
Zara has interviewed Chris Rock, Destiny' Child and Heath Ledger!
We discover how Zara and Troy met, how they spend 24hrs a day together and still call each other best friends: ‘we take ourselves lightly but we take our job seriously’.
‘We have a vital role to play to make sure everybody is connected, engaged and to make sure the message lands’.
They have a Positive Psychology background which is woven through all of their work.
Things we cover in this interview:
When MCing, you have to learn a little bit about a lot of things. So many different industries.
They unveil the client research they undertake pre-engagement.
People, mindset, relationships are at the very centre of everything we do.
You have to give the client what they want, but on the day, you’ve got to give them what they NEED.
The magical power of laughter.
‘If I can get you to laugh at me, you’ll like me better. If I can get you to laugh at a particular point I make, you acknowledge its truth’ John Cleese
Whether keynote speakers should do the same amount of pre-work as MCs.
The importance of improvisation skills (impro) for performers and ANYONE who needs to make quick decisions. In fact, Zara suggests we should have impro drop-in classes just like a yoga studio or gym. Visit www.impromelbourne.com.au and join a class in the meantime!
How to get into character when storytelling on stage. How important it is to FEEL the words you’re speaking / honor the language you are using.
Giving life to the PAUSE and all the magical ways you can use it.
We hear about the ‘kit bag’ of things we COULD do, and we’ll start with our script but pull things in from the kit bag if needed.
The different mindset needed for Keynote Speaking Vs MCing.
How to handle obstacles like floorplans, seating, AV. Before and DURING the event.
‘Vulnerability brings us together. We ADMIRE people who have it all together, but we RELATE to people who have a struggle and emotional range.’
Tips for overcoming nerves.
Eckhart Tolle : nervousness is selfishness. It isn’t about YOU. Your job is to make it about the AUDIENCE. When we share stories on stage, the goal is to awaken something in the audience. To entertain a new idea. You’re using your story as a context to evoke that response in an audience.
The magic formula for having your message stick. Why ‘delivering data’ is completely ineffective compared to using a story to give your point context.
Storytelling can assist to bypass judgement from the audience.
I put Zara and Troy on the spot for a bit of role play to demonstrate the difference between ‘delivering data’ and ‘using stories’. When they are doing this, FEEL the difference yourself.
Every time you become an explorer / an interviewer in your own life, you gain knowledge and you connect faster. The message lands quicker.
The value of using webinars to add value to your speaking negotiations.
How to handle the inevitable crash speakers face after the high-energy of a multi day conference and the importance of scheduling down time.
They are living proof you don’t always need a sophisticated Facebook/Twitter/LinkedIn or website presence to have a successful business.
‘We just follow the leads’.
Zara says : Understand the responsibility of being on that stage. You can put people on a path to reinventing themselves and there’s a flow on effect in the world to that.
Troy says: Do your prep. Do your research but ALSO don’t be afraid to be in the moment.
In this episode, Jon Yeo speaks about his consulting business and philosophies and lets us in on his secrets as the TEDxMelbourne licensee and curator.
Find Jon on Twitter: @jontv
"If you are delivering value, you will always get asked to speak. My goal is to always maximize the value for the people in the room."
Jon demonstrates a great skill for all speakers – how to tell a story to make a point. He tells a delightful story of his father coming to Australia and teaching himself to swim, despite being unwelcome on Aussie beaches.
"There is great synergy and power in being aligned with what you love."
"Just like Apple, if Speakers don’t choose to be bold and distinctive you’re just going to be another subject matter experts – who are becoming redundant because of google."
Jon discusses 'Have Do Be' Vs 'Be Do Have'
He is on a mission to discover how to empower people to reach their potential and encourage them to do the same for others.
Jon talks honestly about the challenges of the first TEDxMelbourne event and how it was all up from there.
Jon answers the questions:
Jon's favourite quote:
"If one advances confidently in the direction of his dreams, and endeavors to live the life which he has imagined, he will meet with a success unexpected in common hours."
Henry David Thoreau
Jon also references RoboGals : http://melbourne.robogals.org.au/
In this episode, I sneak Remo Guiffre into an empty conference room at Sydney's ad:tech event to ask him a few questions!
Remo talks about the origins of his involvement with the TED franchise and the logistics of being the Curator of TedxSydney / http://tedxsydney.com/
Remo has been working with a European airline on branding, with TED on the idea of bricks n mortar TED cafes which may evolve into General Thinking Cafes...
He talks about working with a volunteer team for TedxSydney who use www.trello.com for team collaboration / management.
‘The best TED talks are the ones that come from the heart’
Find him on Twitter: @remogiuffre
General Thinker book preview